Develop and execute short- and long-term sales strategies across retail, foodservice, private label, and distributionDrive revenue growth through new business development, customer retention, and expansion of existing accountsLead and develop the sales team, including regional sales leaders, key account managers, and sales operationsSet sales targets, KPIs, and performance metrics, and track progress against company goalsBuild and maintain strong relationships with major customers, distributors, brokers, and strategic partnersWork closely with operations, production, and supply chain to align sales demand with manufacturing capacityPartner with marketing and product development on go-to-market strategies, product launches, and promotionsLead pricing strategy, contract negotiations, and margin managementMonitor commodity trends, pricing pressures, and competitive activity in the food industryEnsure compliance with food industry regulations and customer requirements, including food safety, labeling, and traceabilityUse CRM and forecasting tools to improve pipeline visibility and demand planningRecruit, develop, and retain high-performing sales talent in a collaborative, accountability-driven cultureRepresent the company at industry events, trade shows, and customer meetings. Bachelor's degree in Business, Marketing, Food Science, or a related field10+ years of progressive sales leadership experience, with at least 5 years in food manufacturing, CPG, or a related industryProven success managing large customer accounts such as retail chains, distributors, or foodservice operatorsDemonstrated track record of revenue growth and managing complex sales cyclesStrong understanding of supply chain coordination, pricing strategies, and margin managementExperience building and leading high-performing sales teamsExcellent communication, negotiation, and relationship management skills.