What you'll be doing in the roleSet and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growthBuild, restructure, and scale the marketing organisation, including team design and operating modelEstablish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROIDevelop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisationsLead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscapePartner closely with sales to strengthen sales enablement and land-and-expand motionsDrive cross-functional go-to-market execution, including launches and expansion into new customer segmentsBuild Prolific's brand awareness and category presence, ensuring we are top-of-mind for AI and research leadersWhat you'll bring to the role10+ years leading and scaling marketing in high-growth tech or scale-up environmentsProven ownership of a full-stack B2B marketing function, spanning multiple disciplinesTrack record of building and executing strategies that drive pipeline and revenue growthExperience operating in enterprise B2B environments, ideally with complex or technical productsExposure to AI, developer, or data-driven ecosystems strongly preferredSkills and ApproachDeep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTMAbility to translate complex products and markets into clear, differentiated positioningStrong understanding of sales enablement and land-and-expand modelsCommercial and analytical mindset, with a focus on pipeline, revenue, and ROIComfortable operating at both strategic and hands-on levels in fast-moving, ambiguous environmentsBuilder mindset, with experience creating structure and processes from first principlesEvolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the teamLeadershipProven ability to build, lead, and develop high-performing, multi-disciplinary teamsExperience overseeing product marketing and brand, even if not your core backgroundStrong operator who brings clarity, structure, and alignment to complex organisationsComfortable acting as a builder and change agent, not just an optimiserWhy Prolific is a great place to workWe've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. You'll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem.