Go-to-Market Consumer Insights: Embed consumer understanding throughout Dairy Queen's go-to-market process, partnering with Marketing and cross-functional teams to influence strategy, consumer propositions, menu and innovation, targeting, positioning, promotions, communications, customer experience, and activation. Partner with Business Intelligence & Analytics, Marketing, and other stakeholders to integrate brand and consumer measures with Marketing Mix Modeling, Return on Marketing Spend, media measurement, and business results to develop a holistic perspective on marketing effectiveness.