Working knowledge of end-to-end digital marketing MarTech, such as CDPs, Marketing Automation, omni-channel personalization, Journey Orchestration, Measurement and Optimization, Content Management, Content Generation, Digital Asset Management (DAM), Tag Management and Data Collection, Identity and Consent Management, CRM, Media Execution, Social Media Management, Reporting/Insights, and multi-channel activation. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.