Job Duties/pulliPlan, build and execute multi-channel digital demand generation campaigns aimed exclusively at new business acquisition, with success measured by qualified opportunity conversions, pipeline influenced, and bookings tied to campaigns./liliPartner day-to-day with Demand Gen teams and Inbound Sales in prospect-focused BUs to align campaign strategy, targeting, segmentation, media mix, creative, and paid channels to revenue goals./liliCollaborate with Product Marketing and Content Marketing to develop offers, assets, and programs that move prospects through the funnel and create qualified sales opportunities./liliDesign and run lead nurturing and lifecycle programs that strategically advance prospects toward sales-qualified status./liliConduct detailed analysis of campaign performance (segmentation, creative performance, channel ROI, funnel conversion rates) and translate results into optimizations and next-best actions tied to revenue outcomes./liliProduce and distribute comprehensive, actionable reporting on lead quality, MQL?SQL conversion, pipeline attribution, and bookings influenced by prospect-focused campaigns./liliApply industry and GTM trends, emerging technologies, and competitive insights to continuously improve acquisition tactics and revenue impact./li/ulpJob Networks with key contacts outside own area of expertise/ppWork Authorization/ppEmployee must be legally authorized to work in the United States./ppLocation/ppHybrid in office/ppAbout isolved/ppisolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology.