Preferred experience with Power BI, Microsoft Fabric or similar Data Warehouse, web analytics (GA4 or similar), A/B testing tools (VWO or similar), CRM platforms (Dynamics or similar), CDPs (Tealium, Segment, Hightouch, etc.), eCommerce platforms (KIBO or similar), and AI-driven sales and marketing tools (6sense, Gong, Optimonk, Personyze, etc.). • Customer Intelligence & Segmentation: Develop customer profiles, segmentation models, lifecycle signals, account groupings, and scoring frameworks to identify high-value prospects, growth opportunities, churn risk, cross-sell, upsell, and retention opportunities.