Working side-by-side with CRM, Email, and Direct Mail Analysts, the Loyalty & Membership Marketing Analyst leverages HubSpot, Field Service Management (FSM) platforms (e.g., ServiceTitan), and cross-channel marketing automation to increase active memberships, reduce churn, drive proactively timed renewals, reactivate canceled members, and support multi-brand growth propositions across all retail trade locations. Multi-Brand & Value Proposition Strategy: Support the rollout and optimization of value-driven membership models (including tier-based maintenance plans, cross-trade/tri-brand memberships, and VIP perks) to maximize repeat booked jobs and cross-brand customer adoption.