Track leading and lagging indicators such as digital revenue, contribution margin, sessions, new customers and practitioners, CAC, MER/ROAS, conversion rate, AOV, revenue per visitor, repeat purchase, retention, subscription attach and churn, LTV, promotion incrementality, Amazon profitability, SKU productivity, content engagement, site performance, and customer satisfaction. Coordinate with the Director of Strategic Partnerships on digitally activating external partnerships; partnership origination and commercial negotiation remain with the partnerships function unless specifically assigned.