Data driven: you track everything, understand attribution, and make decisions based on results • Entrepreneurial and resourceful, able to thrive in a fast-paced, ambiguous startup environment • Experience marketing a financial, accounting, payments, or fintech product is a strong plus • Exposure to the construction or subcontracting industry is a plus . • Build, launch, and run multi-channel campaigns yourself, including email nurtures, paid search and social, content, webinars, and account-based programs aimed at subcontractor owners, controllers, and office managers.