Run a steady sourcing cadence across TikTok, Instagram, and YouTube, plus creator marketplaces (Trybe, SideShift, and similar): outbound outreach, inbound triage, and referrals from creators already in the program. Negotiate and close creator deals within our guardrails: per-video rates, deliverable counts, revision rounds, turnaround times, usage rights, and Meta whitelisting / partnership-ad permissions.