Own the full acquisition and engagement lifecycle from audience definition through channel execution (email, direct mail, SMS, and other channels) to conversion and revenue reporting, across comp-to-paid membership conversion, net-new membership acquisition, credit card applications, and engagement with campgrounds and the Good Sam benefits suite. Coordinate across Data Engineering, Marketing Technology, Business Analytics, Product Marketing, Creative/Brand, credit card partners, and publishing partners to triage and resolve issues through structured project management and clear accountability.