Provide consultation on price strategy and tactics and the competitive PRA environment to numerous business partners, including Global Brand Teams and/or Global PRA Teams in support of new products, launched products, and new indications and line extensions Facilitate the Local Market Optimization (LMO) and Regional Market Optimization (RMO) work streams for new products (phase III to launch), working closely with the applicable global brand team and regional management, to identify the price levels that optimize profit locally, regionally and globally. Our current groups include: Africa, Middle East, Central Asia (AMECA), Black Employees at Lilly (BE@Lilly), Chinese Culture Network (CCN), EnAble, Evolve, Lilly Indian Network (LIN), Organization of Latinx at Lilly (OLA), Pride (LGBTQ+ Allies), Veterans Leadership Network (VLN) and Women’s Initiative for Leading at Lilly (WILL).