Frame opportunities: Define the problem space, objectives, and decision criteria that guide product and experience work; Model systems and behavior: Develop system-level views of users, behaviors, constraints, and dependencies to inform solution design; Shape 0-1 solutions: Work with commercial strategy, design, and technology leads to define product, service, and experience concepts and guide them through prototyping and piloting and into execution; Enable teams: Lead, coach, and develop direct reports and project teams, setting clear expectations, providing feedback, and raising the quality of work over time; Lead client decision-making: Facilitate working sessions and present work to executive audiences clearly and directly, using narrative, evidence, and concrete artifacts to support decisions; Integrate cross-disciplinary insight: Synthesize inputs across disciplines to build shared understanding and inform direction; Advance the practice: Contribute to internal methods, frameworks, and external points of view that improve clarity, consistency, and quality across engagements. The role requires fluency in design and technology, as well as strategy: shaping product and experience concepts, evaluating technical implications, and guiding teams toward solutions that are both ambitious and buildable.