Secure catering and day meeting business meeting the financial objectives of the hotelDevelop a complete knowledge of, and ensure adherence to, company sales policies and SOPsDrive customer loyalty to grow share of the account by delivering service excellence throughout each customer experienceProvide guidance for annual RFP season to National Sales with help from the General Manager and/or Regional Director of Sales and National SalesEnsure all pertinent aspects of solicitation, closing, and customer communications are complete and documented for the teamIdentify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking eventsDevelop and maintain market awareness to predict revenue opportunities and set proactive strategiesAnalyze sales and revenue management reports to identify trends and future demand opportunitiesMonitor pricing, MAR, and other minimums to ensure pricing is within an acceptable range based on available inventory, current sales/revenue strategies, and market demandParticipate in forecasting for revenue and expensesConduct ongoing competitor price and product analysis to ensure proper rate positioning and product offering relative to competitionConduct weekly and monthly share analysis to measure the hotel's market performance versus competition, and implement strategies accordingly in conjunction with the Regional Director of Sales, Regional Director of Revenue Management, and General ManagerRecommend and implement new sales programs at the hotel and accurately track ROIInitiate collateral and online marketing efforts, including printed sales collateral, direct mail, discount promotions, email marketing, and website presence, and track ROI on all advertising and marketing spendPrepare annual marketing/business and budget plansSet and monitor team member goals, including weekly sales activities and monthly, quarterly, and yearly room night and revenue goalsAbide by Prime Time Selling hoursPerform various other duties as assigned to meet business objectivesRequired Experience, Education, and SkillsBachelor's degree in Hotel Administration, Business, or MarketingMinimum of five (5) years in progressive hotel sales with leadership responsibilitiesStrong analytical skills relative to impact on hotel revenuesAbility to communicate effectively verbally and in writingStrong interpersonal skillsStrong understanding of revenue management principlesProficient in Microsoft Office, with a focus on Excel, Word, and OutlookDelphi and/or STS sales tracking system knowledge preferred Ability to travel as neededFlexible work hours that may include evenings, weekends, and holidaysWork Environment and Physical DemandsProlonged periods sitting at a desk and working on a computerTravel as needed to reqiured areas hotelsMust be able to lift up to 15 pounds at timesKey Performance Indicators (KPIs):· Revenue Goal Achievement· Occupancy Growth· ADR Growth· RevPAR Growth· Market Share Index (RGI)· Group Room Nights Contribution to Goal· New Corporate Accounts Acquired· Client Retention Rate· Hotel Team Performance· Budget AdherenceOther DutiesThis job description is not intended to be a comprehensive listing of all activities, duties, or responsibilities required of the associate in this role. Job Title: Area Director of SalesHotel: Hampton Inn Verona, Fairfield Inn Verona and Comfort Inn VeronaSales Reports To: Regional General ManagerThe Area Director of Hotel Sales provides strategic leadership and oversight for the sales and revenue-generation efforts of multiple hotel properties within the Verona, New York market.