Reporting to the Director of Sustainability, Regulatory Compliance & Marketing, this role serves as the marketing owner for Hi-Cone's product portfolio and is responsible for product positioning, messaging, value proposition development, product communications, product trademarks, commercialization support, and digital marketing initiatives that strengthen market visibility, customer engagement, and product adoption. The role plays a key part in supporting Hi-Cone's growth strategy by helping bring new solutions to market, strengthening communication of the company's value proposition, managing digital product communications, and ensuring sustainability performance data is translated into credible support for commercialization, customer engagement, and business growth.