Work cross functionally to define and measure KPIs of the program in business terms, not only data metrics, tracking speed to revenue, search and conversion performance, complaint and return reduction, regulatory completeness, duplicate rate, downstream rejection rate and issue resolution time, and report data quality performance to senior leadership on a fixed cadence. Establish a centralized Master Data Center of Excellence to govern policies, taxonomy, critical data elements, workflows, controls, and platform design, while fostering enterprise-wide data ownership and partnering with business and IS leaders to prioritize initiatives and deliver business value.