Identify and plan around editorial categories and seasonal tentpoles that present a commerce opportunity for Allure, studying purchasing data, tracking site analytics, researching trends, and performing SEO cluster data and competitive analysis of comparable sites for pitch. Headquartered in New York City, the company's owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in over twenty additional markets across the globe.