Executing multi-channel campaign plans to drive membership acquisition, engagement, and support member retention, including: email, digital media, social, print, and partnerships;
Proactively analyze in-cycle campaigns-drawing on successes and failures to identify tactics that are working to deliver on goals;
Collaborate with Product and Brand teams on creative assets and work closely with the internal design team to continue to innovate/evolve based on response;
Work closely with the Council Managers to be a white-glove point of contact for members, optimize the member experience, manage the inquiries inbox, and troubleshoot any requests;
Take ownership of making updates to the various marketing websites, ensuring that all marketing websites are consistently up to date with key propositions and event details;
Identify and work with key partners, including industry associations, membership organizations, and media organizations;
Be a data-driven, analytical marketer who can own the narrative from marketing data to influence other departments to drive forward the product;
Provide on-site event support at key annual events;
Handle purchase orders and invoices in relation to marketing campaigns;
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns across the predetermined KPIs/metrics:
Share topline numbers weekly with the management team;
Measure and manage campaign costs, efficiencies, and drive ROI;
Analyze and identify actions to drive improved performance;
Produce post-event reporting.
An understanding of subscription/membership models, with experience in direct marketing, is desirable;
Demonstrable experience with multi-channel campaign management, planning, and execution;
Ability to maintain efficient and effective working relationships with multiple stakeholders simultaneously, both internally and externally;
Excellent written and verbal communication, along with very strong interpersonal skills;
A focus on data-driven approaches, but also a passion for creativity and forward-thinking flair;
A strong analytical approach to your work with a drive to consistently and accurately report against KPIs and goals;
Strong sense of responsibility for initiatives and a positive 'can-do' attitude at all times;
Experience embracing and driving change in a pacy environment;
An understanding of various marketing tools and programs, such as CVENT, WordPress, Salesforce, Tableau, Asana, and Google Drive.
