What you'll be doing Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems Work directly with Sales to drive adoption, compliance, and feedback on enablement programs Help improve speed-to-lead, follow-up consistency, and funnel conversion rate Partner hand-in-hand with Sales to plan, execute, and measure ABM programs Support account selection, messaging alignment, outreach coordination, and campaign execution Track engagement, influence, and pipeline impact for target accounts Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays Coordinate timelines, assets, messaging, and execution across teams and vendors Ensure campaigns are delivered on time, on brand, and aligned to pipeline goals Build and manage lead nurture programs that move prospects from awareness to consideration to conversion Segment audiences and tailor messaging by persona, intent, and funnel stage Continuously test and improve nurture performance using engagement and conversion data What We Can Offer You Competitive Compensation: Attractive salary and benefits You Time: Competitive annual leave allowance Work-Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work-life balance Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every monththroughout the year Investing in Your Future: We encourage a growth mindset through proactive development opportunities, s. Such as continuous learning opportunities, professional training programs, and career advancement paths Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation Employee Recognition: Programs to recognizse and reward employees for their contributions and achievements Skills We Need for This Role # 5+ years of marketing experience in a generalist or demand-focused role ideally in the MSP space Proven experience working closely with Sales and RevOps teams Strong understanding of full-funnel marketing, from first touch to closed-won Experience building and executing lead nurture programs and sales enablement workflows Comfortable managing multiple initiatives simultaneously without losing attention to detail Data-driven mindset with the ability to translate activity into business impact Clear communicator who can work cross-functionally and keep stakeholders aligned Don't quite have all of these skills?