This role is responsible for day-to-day management of campaigns across multiple digital channels, partnering with platform vendors to evaluate performance and identify growth opportunities, leading performance review meetings with key stakeholders, owning paid media reporting and insights, and driving campaign strategy to support enrollment. Autonomously drive the day-to-day strategy, execution, optimization, and performance of paid media campaigns across several tactics and channels, including but not limited to SEM, Paid Social, Display, Video, CTV, Programmatic, and Audio.