The Day-to-Day:* Fuel global lead generation by designing, managing and implementing digital media campaigns within digital ad platforms to meet and exceed our client acquisition and return on investment goals* Develop and refine audience strategies using first and third-party data, including segmentation, retargeting, and lookalike modeling* Perform in-depth data analysis to campaign performance metrics, identify trends and implement data-backed strategies to maximize ROAS* Partner closely with Strategy and Planning, and our in-house creative agency to develop high impact ads, creative testing frameworks and messaging strategies* Lead ongoing testing programs across audiences, creative, formats, and placements to unlock incremental performance gains* Collaborate with platform partners (Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain) to stay ahead of best practices, identify test opportunities and maximize performanceYour Qualifications:* 3+ years of hands-on paid digital media experience as a buyer/planner, digital media analyst, or account manager managing full funnel digital campaigns* Deep experience managing and optimizing campaigns on ad platforms such as Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain, including audience strategy, creative testing, and budget management* Analyze and interpret performance data using Excel (formulas, pivot tables).*