Strategically manage GUUS’s digital acquisition programs across Paid Search (SEM), Shopping, Display, Paid Social, Search Engine Optimization (SEO), and Answer Engine Optimization (AEO/EAO) and affiliate advertising campaigns ensuring acquisition and ROI goals and sales targets are being met. This role leads performance marketing initiatives spanning Paid Media (SEM, Paid Search, Shopping, Display, Paid Social, Affiliate Advertising), Search Engine Optimization (SEO), and Answer Engine Optimization (AEO/EAO) to drive qualified traffic, customer acquisition, revenue growth, and brand awareness.