Responsibilities include concept validation, technical feasibility, PCPS evaluation, financial analysis, new item forecasting, competitive analysis, Stage Gate leadership, sales samples, sell sheets, sales presentations, retailer sell-in strategy, launch planning, package development, and art release. Strong storytelling skills, with the ability to translate consumer insights, product benefits, and business rationale into compelling narratives for external customers and consumers, as well as clear, persuasive communication for internal stakeholders and leadership.