Defines the value proposition, target customer segments, and business case to bring one or more innovative and disruptive products to market with respect to the whole company product portfolio (i.e. Product configuration mix, Revenue/Margins, financials, market share). Designs, plans, develops and manages a product or portfolio of products throughout the solution portfolio lifecycle: from new product definition or enhancements to existing products; planning, design, forecasting, and production; to end of life.