Demonstrated experience could include implementing and ensuring the adoption of new analytics systems, maintaining tools and systems and ensuring theyre aligned with ongoing changes to strategy, operations, and logic, collaborating with business stakeholders to define requirements and design scalable analytics/metrics tracking systems, analyzing large data sets and providing ongoing strategic insights and assessments to inform health, performance, and site optimization priorities. Candidate must demonstrate knowledge of and/or a proven record of success in implementation of and use of analytics projects that include Adobe Analytics/Customer Journey Analytics, Adobe Launch or Google Tag Manager, knowledge of best practices for web analytics systems, analysis and reporting tools, campaign tracking experience, experience with SEO analytics tools (e.g., SEMRush), and familiarity with enterprise content management systems.