Works with local stakeholders to properly identify digital needs and insights needed to execute digital campaigns, i.e., SEO keywords, development of landing pages, integration/linking opportunities, Works with national digital and state/area/national media efforts, supporting efforts by informing national of digital campaign needs, local efforts and market insights for proper integration, and monitoring of readiness and. Onboards, trains, and develops school marketing and enrollment personnel, including M&E seasonal activities such as CRM use and management, data clean-up, report usage, the start of the year, end of the year, intent to return (I2R), enrollment pipeline management, lead management, and formal state reporting, lotteries.