You will collaborate cross-functionally with teams including Digital Media, Social, Digital Experience, Brand, Product Marketing, Research & Analytics, Finance, the TikTok Affiliate Lead, and the TikTok Commercialization team to ensure TikTok Shop activations are collaborative, organized, on schedule, and impactful to the growth of SharkNinja brands. In addition, this role will collaborate with internal Digital Media and Social teams to ensure TikTok Shop media efforts are integrated into a broader full-funnel media strategy, while maintaining clear ownership of TikTok Shop media execution and performance.