Familiarity with a wide range of social media platforms including but not limited to: LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms’ native analytics offerings. Familiarity with a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools and an appetite to learn more.