The Strategist serves as the SEO point of contact for their accounts, translating performance data, including AI visibility and citation metrics, into plain language for clients with varying levels of SEO fluency, and works closely with website production, creative, development and coaching teams to clarify, interpret and implement strategic organic search, AEO and GEO concepts. The role carries equal responsibility for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), structuring content, entities and structured data so client brands are surfaced, cited and accurately represented in Google AI Overviews and AI Mode and in AI assistants such as ChatGPT, Claude, Perplexity, Gemini and Copilot.