Build a quarterly development plan for each direct report so they have a clear path of growth • Delegate the work that is below your bar (media monitoring, basic asset maintenance, lower-tier outreach) and use the leverage to focus on tier-one pitching, executive visibility, and strategy • Scale the team thoughtfully as Share of Voice and earned media impressions grow; make the business case for additional headcount when warranted. • Write press releases, media alerts, pitch letters, op-eds, bylines, talking points, Q&As, fact sheets, executive bios, and briefing books end-to-end with minimal editing required • Pitch directly to journalists, editors, podcast bookers, producers, bloggers, and influencers.