Omnichannel Media Strategy Lead audience-first media strategy across HCP, DTC, and unbranded campaigns, spanning endemic, point of care, search, social, programmatic, CTV, and emerging channels. Deep understanding of healthcare data, including Rx, claims, and lab data, NPI-level targeting, and identity resolution, with hands-on experience using providers such as PurpleLab, IQVIA, Komodo Health, HealthVerity, or Symphony Health.