This dedicated, credit-union-focused role builds and scales the programs, content, and tools that drive credit union acquisition, conversion, and expansion, partnering closely with the Marketing Director, New Business Development, and CFI leadership to grow Cetera's position as the Credit Union Strategic Growth Partner. Partner with CFI leadership, New Business Development, growth teams, participating credit unions, digital, analytics, Salesforce, communications, creative, and compliance teams to plan and execute marketing initiatives; communicate objectives and timelines with clear instructions for promotion or use.