Over the course of the twentieth century, Alfred University evolved into a complex institution offering a full range of programs in the liberal arts and sciences, art and design, engineering, business, education, counseling, and school psychology to its nearly 2,000 undergraduate and graduate students that live, learn, and play on a 232-acre campus located in an idyllic, creative valley in Western New York. Using SEO best practices, website analytics, search data, and audience insights, the position identifies opportunities to increase organic search visibility, strengthen high-priority recruitment and academic program pages, improve the user experience, and drive audiences toward actions such as exploring programs, visiting campus, requesting information, and applying.