You''ll own our CRM platform, currently HubSpot, and shape the strategy, governance, data flows, integrations, reporting, and operating model that support communication across a multi-brand ecosystem - auditing and improving data quality, consent and preferences, deliverability, and integration reliability along the way, and charting the course on future platform needs and migration work. Own messaging health and deliverability: define the metrics and monitoring for send volume, delivery, bounces, complaints, unsubscribes, audience changes, and event failures, investigate anomalies, and protect sender reputation before small issues become big ones.