The marketing director of a business or company is responsible for overseeing all aspects, operations, and personnel of the marketing department. In a small business this may mean personally doing considerable amounts of marketing, while in a large business or company it may mean overseeing campaigns and managing salespeople, design professionals, advertisers, and junior marketers.
Since a marketing director's daily duties and job description differs significantly from employer to employer (especially depending on the employer's size), marketing director jobs may also be called marketing manager jobs. In a company that employs both positions, marketing directors are senior to marketing managers.
Marketing Director Job Education Requirements
A bachelor's degree in a marketing or advertising field is the most common requirement for a marketing director job, but leeway exists within degree requirements for marketing professions. Since management experience is essential in a marketing director, many professionals begin in journalism, business, or advertising as an entry-level professional and gain the experience to move into a senior role. Taking classes in economics, statistics, design, business, advertising, and even law is extremely helpful.
Marketing Director Job Market
The US Bureau of Labor Statistics (BLS) reports that Advertising, Promotions, and Marketing Managers will see a 12 percent job growth over the next several years, which is comparable with the national average job growth. Expect emphasis on digital campaigns and social media to continue to increase in marketing director jobs, while newspaper, magazine, and other print journalism opportunities decline.
Marketing Director Job Salary Information
According to the BLS, Advertising, Promotions, and Marketing Managers earn a median yearly salary of $115,750. Marketing managers specifically make a median yearly salary of $119,480. The bottom 10 percent in the field earn less than $43,270 a year, and the top 10 percent make more than $187,200 a year.