Social media manager is a relatively new job title, but it's one with increasing importance as more people join popular sites like Facebook, Twitter, Instagram and YouTube. Social media managers are responsible for developing and implementing marketing strategies for a business's social media sites. This might include blogging, creating social media profiles, managing regular posts and responding to followers.
Social media managers must stay at the leading edge of industry trends, so they can create a marketing strategy that generates inbound leads, gains followers and creates a positive image for the company. They are also responsible for regularly evaluating the success of their marketing efforts and tweaking their strategy as needed.
Social Media Manager Job Education Requirements
Social media managers typically need a bachelor's degree in a related field like marketing, computer science or public relations. Demonstrated experience with social media marketing is highly valued. If you have a well-known blog or a strong Twitter presence with a mass following, you're a prime candidate for this job.
Social Media Manager Job Market
The Bureau of Labor Statistics doesn't yet gather data about social media managers. However, the information for advertising, promotions and marketing managers offers valuable insight into the market for these types of occupations. For these jobs, projected job growth is about 7 percent over the next decade, which is slightly lower than the national average of 11 percent.
Social Media Manager Salary Information
Social media managers have a median salary of $46,226. Salaries generally range from $30,580 to $72,130. Some social media managers also enjoy benefits such as bonuses of more than $7,000, profit-sharing up to $5,011 and commissions of nearly $11,000. New York City, San Jose, San Francisco, Los Angeles and Boston have the highest concentrations of social media managers. These are also some of the highest-paying cities for this profession.