Daiichi Sankyo, Inc.Associate Director, Regulatory (RIM) Business Systems and Operations Daiichi Sankyo, Inc.Associate Director, Regulatory (RIM) Business Systems and OperationsBasking Ridge, NJ$157,920–$236,880 / yearFull timeThe Associate Director, Business Systems & Operations Management will function at various times as a manager of one or more business systems, as a leader of sub-teams or workstreams within larger projects or programs, as a contributor within various systems-related working groups, and as a senior business analyst, as required. The Associate Director, Business Systems & Operations Management is responsible for managing the operational, administrative, and tactical support of assigned business systems; as well as contributing to projects and initiatives that optimize the use of information technology to achieve departmental, divisional, and enterprise business objectives.
Princeton UniversityNewInfrastructure Operations Manager (Public Safety) Princeton UniversityInfrastructure Operations Manager (Public Safety)Princeton, NJKnowledge of 500/700/800 MHz digital trunked radio communications systems design, distributed and bi-directional interior antenna systems and infrastructure, omnidirectional exterior electrical and/or mechanical down-tilt antennas, remote control administration tools, wireless encryption technologies, path linking and patching technologies, and 2-11GHz microwave radio link/repeater. Reporting to the Assistant Vice President for Public Safety, the IOM collaborates with the Business IT Support Manager to support the day-to-day and long-term technology needs of DPS, a department of approximately 159 staff including Police Officers, Security Officers, Fire Marshals, and administrative personnel.
Interstate Waste ServicesNewSales Operations Director Interstate Waste ServicesSales Operations DirectorTeaneck, NJ$150,000–$200,000Overview: Interstate Waste Services is the most progressive and innovative provider of solid waste and recycling services in the greater New York, New Jersey and Connecticut markets with a rail-served landfill in Ohio. This position is accountable for building, developing, and leading a high-performing Sales Operations team while aligning sales operations initiatives with broader organizational objectives.
JobotNewVP of Operations JobotVP of OperationsPiscataway, NJ$160,000–$200,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners.
K44 Consulting LLCOperations Manager K44 Consulting LLCOperations ManagerEdison, NJResponsible for assuring all shifts and functions are properly staffed to execute varied work volume, manage flow of orders to the floor to optimize operation for approximately 25 employees in a 550,000 square foot facility. Summary: The Operations Manager is responsible for the direct management of the shift supervisors, and provides leadership and training to the team members.
United RentalsNewOperations Manager United RentalsOperations ManagerElizabeth, NJ$80,665–$120,995 / yearThe actual pay rate offered to candidates varies depending upon a wide range of factors including specific position, education, training, experience, skills, and ability. We're an award-winning company (recently named a Glassdoor Best Place to Work in 2026) that truly cares about our people - That's why we offer best-in-class benefits and perks that will support you and your family.
JobotNewRoofing Operations Manager JobotRoofing Operations ManagerTrenton, NJ$100,000–$130,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. As a Roofing Operations Manager, you’ll play a pivotal role in shaping project outcomes and leading field teams to success.
AtriumNewClinical Operations Manager AtriumClinical Operations ManagerSomerset, NJ$100,000–$120,000 / yearOur client is a growing multi-site healthcare practice operating across New Jersey and New York, providing comprehensive clinical services and working closely with physicians, legal offices, vendors, and specialized care providers. The highly organized and proactive Clinical Operations Managerwill serve as the central hub supporting physicians, clinical staff, office operations, and external partners.
JobotNewExterior Remodeling Operations Manager JobotExterior Remodeling Operations ManagerTrenton, NJ$100,000–$120,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. The organization is committed to delivering outstanding results in siding, cladding, and window projects, and is seeking a skilled leader to oversee these critical areas.
JouléSales & Operations Planning Analyst JouléSales & Operations Planning AnalystNeptune City, NJ$80,000–$90,000 / yearPartner with Sales and Marketing teams to validate demand forecasts and incorporate market intelligence, including promotions, seasonality, and new product launches, into planning assumptions . Analyze historical sales data, forecasts, inventory levels, and operational capacity to develop actionable insights that support strategic decision-making .
K44 Consulting LLCOperations Director K44 Consulting LLCOperations DirectorEdison, NJo Responsible for assuring all shifts and functions are properly staffed to execute varied work volume, manage flow of orders to the floor to optimize operation for over 50 employees in a regional hub at 200,000 square foot facility. Summary: The Operations Director is responsible for the effective management of the warehouse operations; including shipment performance, productivity management and direct supervision of team members.
Stonex GroupFinancial Operations Associate Stonex GroupFinancial Operations AssociateWarren, NJ$40,000–$43,000 / yearAs a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors. Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth.
AtriumNewProduction Operations Manager AtriumProduction Operations ManagerUnion, NJ$65,000–$75,000 / yearPreferred Experience/Skills for the Production Operations Manager: Experience in printing, packaging, paper manufacturing, labels, flexible packaging, corrugated products, folding cartons, or related manufacturing environments. Required Experience/Skills for the Production Operations Manager: 3+ years of experience in production coordination, production management, manufacturing operations, project management, or a related role.
Fidelity InvestmentsHead of Digital Asset Operating Platform – Blockchain-Enabled Operations Fidelity InvestmentsHead of Digital Asset Operating Platform – Blockchain-Enabled OperationsSecaucus, NJ$185,000–$400,000This role will lead the design and implementation and ongoing operation of the end-to-end infrastructure for the digital assets fund and portfolio investment services ecosystem, including accounting and valuation, portfolio and fund administration, and transfer agency, integrating blockchain infrastructure with institutional-grade controls, data architecture, and governance across both on-chain and off-chain environments. We are seeking a visionary executive leader to architect, build, and scale the operating platform that will power the future of digital asset investments and on-chain finance — spanning tokenized funds and financial assets, digital asset portfolios, on-chain investments and financial activities, and blockchain-native financial products.
AxelonNewOperations Analyst AxelonOperations AnalystJersey City, NJMinimum 5 years of experience in Credit/Loan middle office, especially in closing Corporate Loan/Deal Closings. Work independently, prioritize multiple tasks, and take ownership of assigned credit deals.
Marriott Vacations WorldwideNewDirector of Operations Marriott Vacations WorldwideDirector of OperationsGalloway, NJ2-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major; 4 years experience in the guest services, front desk, housekeeping, sales and marketing, management operations, or related professional area. • 4-year bachelor's degree in Business Administration, Hotel and Restaurant Management, or related major; 2 years experience in the guest services, front desk, housekeeping, sales and marketing, management operations, or related professional area.
AxelonOperations Project Manager AxelonOperations Project ManagerJersey City, NJ$80–$100 / hourLead and deliver strategic initiatives across various functions within a banking/capital markets environment. Analyze current processes and recommend improvements to enhance productivity and risk control.
Princeton UniversityNewInfrastructure Operations Manager (Radio / 911 / PSAP Operations Support Manager) Princeton UniversityInfrastructure Operations Manager (Radio / 911 / PSAP Operations Support Manager)Princeton, NJCampus Safety & Security Systems Monitor and ensure proper functioning of integrated campus systems, including fire alarms, emergency communications, blue light towers, access control (CACS), video management (CVMS), SALTO, TigerAlert, 9-1-1 alerting systems, and campus-wide radio communications. Department-Specific Support Systems Provide guidance to staff on ServiceNow, KeyTrack, AVL, CAD/RMS (INFORM), Eventide recording, PSAP systems, campus 9-1-1 phones, mobile computer terminals (MDTs), Mutualink, and next-generation computing needs.
BarclaysNewSenior Cyber Operations Analyst - AVP BarclaysSenior Cyber Operations Analyst - AVPWhippany, NJManagement of security monitoring systems, including intrusive prevention and detection systems, to alert, detect and block potential cyber security incidents, and provide a prompt response to restore normal operations with minimised system damage. Identification of emerging cyber security threats, attack techniques and technologies to detect/prevent incidents, and collaborate with networks and conferences to gain industry knowledge and expertise.
PenskeOperations Supervisor - Transportation (Supply Chain/Logistics) PenskeOperations Supervisor - Transportation (Supply Chain/Logistics)Swedesboro, NJ$56,200–$74,500 / yearFull timeProvide operational leadership to individual contributors and hourly workforce to ensure the execution of daily tasks and activities including driver deliveries, loading/unloading of trailers, and customer service operations in a manner consistent with company services and cost objectives. Demonstrated leadership qualities with strong interpersonal skills and have the ability to connect, build rapport and maintain solid relationships with associates, Company leadership, internal and external customers.
JobotNewDirector of Sales and Marketing (Remote) JobotDirector of Sales and Marketing (Remote)Mount Olive, NJRemote$165,000–$185,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. Prepare and present detailed sales and marketing reports to the senior management team, providing insights into performance metrics, market trends, and strategic initiatives.
Swisher International, Inc.NewDistrict Mgr Special Proj Swisher International, Inc.District Mgr Special ProjNewark, NJWith a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. This role leads strategic business initiatives, manages key customer accounts and partnerships, and oversees a team responsible for driving execution across multiple channels and customer segments.
JouléSenior Legal Operations Specialist JouléSenior Legal Operations SpecialistFlorham Park, NJ$31–$54 / hourConduct initial contract reviews to identify missing information, inconsistencies, or workflow issues, exercising independent judgment to determine appropriate agreement types and escalate issues as necessary. Assist with operational and administrative tasks including vendor management, onboarding, meeting arrangements, travel logistics, expense reporting, and purchase order processing.
BarclaysControl Mapping Operations (CMO) Program Support - AVP BarclaysControl Mapping Operations (CMO) Program Support - AVPWhippany, NJSolid critical‑thinking capability, including working with multi-layered datasets, performance metrics, and management information, with familiarity in data visualization, AI and analytical tools (e.g., Co-Pilot, Excel, Power BI, Tableau, SQL, or equivalent), and a focus on insight rather than tooling. To be successful in your role of Control Mapping Operations Program Support - AVP, you will demonstrate: Experience supporting strategic or program level assessment through the interpretation of highly detailed, multi-source data to generate meaningful insights.
Encompass Health Rehabilitation Hospital of VinelandNewBusiness Development Director Encompass Health Rehabilitation Hospital of VinelandBusiness Development DirectorPitman, NJ$110,000–$140,000 / yearIn this senior leadership role, you will be at the forefront of designing and implementing innovative referral programs, driving census growth and fostering a culture centered on patient safety and care excellence. You'll guide, train, and develop a dynamic Business Development team, all while creating strategies that align with our mission and deliver exceptional outcomes for patients, families and staff.
Pace Analytical Life SciencesNewAdministrative Business Manager (General Accounting) Pace Analytical Life SciencesAdministrative Business Manager (General Accounting)Clinton, NJThe Administrative Business Manager (ABM) plays a key role in keeping our site running smoothly by supporting day-to-day financial operations, billing, purchasing, and administrative processes. You’ll work closely with the Site Leader, department managers, and corporate finance teams while building hands on experience in financial reporting, budgeting, and revenue management.
AxelonOperations Project Manager - Level 2 - Hourly AxelonOperations Project Manager - Level 2 - HourlyJersey City, NJ$70–$75 / hourLead event planning and coordination support for a selection of CIB-wide events working closely with the event owners, stakeholders, and vendors to ensure successful execution. The ideal candidate will have 10+ years of experience in event management, with a proven track record of delivering high-quality events on time and within budget.
System OneNewSales Representative / Business Consultant System OneSales Representative / Business ConsultantNewark, NJThis is a high-impact, field-based opportunity for someone who thrives in a fast-paced, quota-driven environment and wants to make a meaningful difference in the way businesses operate and grow. In this role, you will work closely with small and mid-sized businesses (SMBs), introducing them to Clover, an award-winning point-of-sale and business management platform.
Aquestive Therapeutics Inc.Vice President, Development Operations Aquestive Therapeutics Inc.Vice President, Development OperationsWarren, NJThis senior leadership role will have direct oversight of planning, execution, and optimization of development operations activities, including clinical operations, clinical data management, and project management. Proven track record of successfully managing drug development projects inclusive of clinical trial operations in a CRO model and data management experience.
BarclaysLiquid Financing Business Control Officer VP BarclaysLiquid Financing Business Control Officer VPWhippany, NJIdentification and investigation of potential weaknesses and issues within internal controls to promote continuous improvement and risk mitigation aligned to the bank’s control framework, prioritised by its severity to disrupt bank operations. You may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
Fti ConsultingDirector, Business Tax Advisory Fti ConsultingDirector, Business Tax AdvisoryRoseland, NJWe provide an unsurpassed range of real estate advisory services including merger and acquisitions, due diligence, valuation, lease consulting, forensic accounting, financial outsourcing, IPO, REIT tax structuring and compliance, executive compensation, master planning and development services, cost segregation and private client services. FTI Consulting’s Corporate Finance & Restructuring practice focuses on our clients’ strategic, operational, financial and capital needs by addressing the full spectrum of financial and transactional challenges faced by corporations, boards, private equity sponsors, creditor constituencies and other stakeholders.
CMA CGM (America) LLCKey Account Manager, Strategic NVO CMA CGM (America) LLCKey Account Manager, Strategic NVOEast Rutherford, Nj$95,000–$122,284 / yearWith its subsidiary CEVA Logistics, a world leader in logistics, and its air freight division CMA CGM AIR CARGO, the CMA CGM Group is continually innovating to offer its customers a complete and increasingly efficient range of new shipping, land, air and logistics solutions. Key Account Managers spend most of their time meeting customers, fostering relationships, aligning needs with company goals, growing ocean volumes, promoting CMA Value Added Services and CEVA offers, and securing new accounts.
Marine Electric Systems Inc.NewVice-President of Business Development Marine Electric Systems Inc.Vice-President of Business DevelopmentSouth Hackensack, NJRemoteIt specializes in products and services for maritime, aerospace, and industrial applications, including salinity monitoring systems, temperature control panels, proximity sensors, navigational aids, and power supplies/chargers designed to withstand harsh conditions like saltwater corrosion and extreme temperatures. Key ResponsibilitiesStrategic Market Expansion & Opportunity Identification: Lead research and prioritization of defense market segments (e.g., naval, aerospace, and ground systems) to uncover opportunities for our portfolio, including salinity systems, navigational aids, custom fasteners, and precision aerospace components.
Kforce Inc.NewInternal Audit Manager Kforce Inc.Internal Audit ManagerRutherford, NJ$115,000–$145,000The Audit Manager will learn a complex and growing business and this position could serve as a transition into leadership positions within Corporate finance or business operational roles. This role offers the opportunity to learn the business, build relationships with senior management by advising on complex operational matters and to serve as a catalyst for this person's upward career progression within finance at this company.
Mitchell MartinIT Program Manager Mitchell MartinIT Program ManagerPennington, NJ$35.38–$50.55 / hourProject Management Tools | Office Software | General Use Knowledge of Task Management Software. Utilize excellent organizational skills to lead complex projects and programs.
Fidelity InvestmentsNewDigital Assets Risk Manager - Crypto & Blockchain Fidelity InvestmentsDigital Assets Risk Manager - Crypto & BlockchainHarrison, NJ$80,000–$153,000Asset Management Risk, part of Fidelity’s Risk organization and aligned with Asset Management’s Compliance Risk and Business Operations Group (CRBO), provides guidance to management and business units by proactively identifying and monitoring risks to protect the interests of the firm, its clients, and associates. Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others.
Fresenius Medical CareNewAcute Dialysis Services Program Manager - RN Fresenius Medical CareAcute Dialysis Services Program Manager - RNAtlantic City, NJConfers routinely with Technical Program Manager and Technical Operations Manager to ensure preventative maintenance program for routine machine maintenance, to ensure the timely repair of disabled machines, to coordinate infection control measures, routine culturing, water testing, logging of results, transportation of equipment and supplies and communicate technical information to the staff. Responsible for Acute Care Electronic System (ACES) include the following: Takes initiative and action to respond, resolve and follow up regarding customer service issues with all customers in a timely manner.
Medline IndustriesPost Acute Sales Representative Medline IndustriesPost Acute Sales RepresentativeWork From Home, NJFull timeCalling on the post-acute care market including long-term care facilities, home health and hospice agencies and medical equipment providers; Selling clinical and operational solutions to all levels of decision makers including owners, senior clinical officers and purchasing managers; Selling products that include incontinence, skin care, DME, advance wound care and gloves; Developing a strong knowledge base about Medline’s very large product catalog and numerous value added programs and services; Developing meaningful relationships with new customers and deepening relationships with existing ones; Cold calling and prospecting to develop new business opportunities; Presenting new products and initiatives; educating customers on current industry trends and regulations; Preparing bids and negotiating contracts. Complex sales strategy/approach to sell solutions across multiple levels; Background in commissioned, tangible product sales; Track record of demonstrable sales growth and quota attainment; Ability to present multiple product lines; Excellent communication and organizational skills; Stable work history; Computer proficiency especially in MS Excel, Word, and Outlook.
TTECCall Center Team Leader - Supporting Volvo Cars TTECCall Center Team Leader - Supporting Volvo CarsMahwah, NJThe Volvo Team Leader provides leadership through coaching, performance analysis, customer escalation management, process improvement initiatives, and business reporting while ensuring world-class customer experience for Volvo owners requiring roadside assistance services. This role drives operational excellence through coaching, performance management, customer experience oversight, and workforce optimization while ensuring achievement of client, company, and program objectives.
Kforce Inc.NewExternal Reporting Manager Kforce Inc.External Reporting ManagerParsippany, NJ$123,250–$166,750Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers.
Lennar CorporationNewArea Sales Manager Lennar CorporationArea Sales ManagerOakland, NJLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. May require the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.
Epitec, IncSupply Chain Analyst - Bilingual Korean/English Epitec, IncSupply Chain Analyst - Bilingual Korean/EnglishEnglewood Cliffs, NJ$33–$35 / hourThis role focuses on ensuring accurate forecasting, efficient order management, and on-time product delivery while collaborating cross-functionally to support business objectives. The ideal candidate thrives in a fast-paced environment, demonstrates strong analytical capabilities, and is proactive in identifying and resolving routine supply chain challenges.
Epitec, IncNeweCommerce Fulfillment Specialist Epitec, InceCommerce Fulfillment SpecialistEnglewood Cliffs, NJThe eCommerce Fulfillment Specialist will work closely with business, supply chain, customer support, and technical teams to resolve order issues, analyze performance trends, and enhance the overall customer experience. This is an excellent opportunity to contribute to a fast-paced, data-driven operations team while driving process improvements and supporting large-scale fulfillment operations.
Daiichi Sankyo, Inc.Assistant General Counsel Commercial Daiichi Sankyo, Inc.Assistant General Counsel CommercialBasking Ridge, NJ$228,160–$342,240 / yearFull timeWork in an exciting and challenging legal environment by independently providing innovative and strategic legal support and solutions as a brand attorney and the primary legal advisor for the commercial business and operations supporting U.S. approved (or to be approved) oncology products and to specific assigned business functions in the Oncology Business Unit/US Oncology Business Division (including, for example, Medical Affairs, Sales, Marketing, etc.) including, but not limited to, areas of vendor agreements, legal, business and regulatory issues. 7 or More Years pharmaceutical industry experience, particularly supporting specific assigned products and business areas in contracting, general legal advice, policy development and/or review, etc. in specific business support functions in an in-house capacity, as a legal consultant, and/or at a law firm in a practice group focusing on pharmaceutical industry and/or specific corporate business functions preferred .
LeidosPrincipal Deputy Program Manager LeidosPrincipal Deputy Program ManagerAtlantic City, NJ$131,300–$237,350Possess a high degree of ethics, strong core values and an optimistic outlook, strong leadership, teamwork, and customer relations skills, exceptional oral and written communication and formal presentation skills, the ability to work independently with initiative, creativity, and innovation, and demonstrated program management skills. Leidos is seeking a Deputy Program Manager who will be a member of a dynamic team working on the Federal Aviation Administration’s Time-Based Flow Management (TBFM) technology, which is part of the Next Generation Air Transportation System and the National Airspace System (NAS).
Sparks GroupCommunity Manager Sparks GroupCommunity ManagerJersey City, NJ$100,000–$130,000 / yearThe ideal candidate has successfully managed communities exceeding 400 units, understands the complexities of lease-up and stabilization, and possesses strong business acumen related to revenue management, asset preservation, and operational excellence. This role requires a proven leader with experience managing large-scale Class A assets, driving revenue growth, and overseeing high-performing onsite teams.
DrivelineDistrict Manager DrivelineDistrict ManagerNewark, NJ$43,888–$45,000The ideal candidate will enjoy traveling to retail store locations, engaging with employees and store personnel, and ensuring quality project execution for key merchandising initiatives such as category resets, new item cut-ins, product stocking, audits, and data / photo collection. We are seeking a highly motivated, results-driven Retail Operations Manager to lead a team of 100+ hourly merchandising associates, covering 200+ retail locations within a specific market area.
Sparks GroupNewOriginating Branch Manager Sparks GroupOriginating Branch ManagerMt Laurel, NJThe ideal candidate will have previous experience as a Branch Manager, be sales-oriented and self-motivated, hold a Loan Originator license with all applicable knowledge around credit underwriting, eligibility requirements and applicable laws. Lead, mentor, and motivate a high-performing team of Mortgage Loan Originators (MLOs) to achieve maximum production and sales targets.
United RentalsNewVertical Sales Rep - ROS United RentalsVertical Sales Rep - ROSRunnemede, NJ$30,000–$90,000 / yearA Vertical Sales Specialist for Reliable Onsite Services (ROS) is assigned to a defined district or multiple districts driving profitable revenue for a product, application or vertical customer segment. Attending Pre-bid meetings, representing United Rentals Reliable Onsite Services by working closely with contractors bidding work.
JouléMedical Device Marketing Manager JouléMedical Device Marketing ManagerJersey City, NJ$100,000–$110,000 / yearSystem One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. Develop and execute strategic marketing plans and product positioning initiatives.