Partner with Sales leadership to improve demand generation, opportunity development, channel engagement, lead management, sales enablement, and customer retention.--Drive regional brand strategy and ensure consistent positioning, messaging, visual identity, and customer experience across Wilo Americas businesses, brands, channels, and touchpoints.--Lead integrated marketing communications, including digital marketing, content, public relations, events, trade shows, advertising, social media, thought leadership, and internal communications.--Build a measurable demand-generation engine using appropriate marketing automation, analytics, and digital platforms; establish clear funnel definitions and service-level alignment with Sales.--Guide product and solution marketing, including segmentation, targeting, positioning, launches, pricing support, lifecycle communication, competitive intelligence, and go-to-market readiness.--Advance customer-facing digital and AI-enabled marketing capabilities that improve speed, relevance, personalization, productivity, and the overall customer journey.--Create and manage strategic relationships with distributors, engineering firms, contractors, consultants, municipalities, end users, industry associations, universities, and other ecosystem partners.--Evaluate market trends, customer requirements, competitive threats, and emerging technologies. At least 15 years of progressive marketing, product management, commercial strategy, or business development experience, including senior leadership responsibilityDemonstrated success developing and executing marketing strategies in a B2B, B2C, industrial, manufacturing, engineered-products, building-services, water, or infrastructure environment.--Experience in pumps, water/wastewater management, HVAC, plumbing, industrial equipment, building technologies, or related markets.--Strong knowledge of market segmentation, customer insights, brand management, demand generation, digital marketing, product launches, channel marketing, and marketing analytics.--Experience working with distributors, representatives, engineers, contractors, municipalities, OEMs, and end users.--Working knowledge of CRM, marketing automation, business intelligence, digital commerce, and AI-enabled marketing tools.--Familiarity with digital products, software-enabled services, IoT, AI-enabled solutions, and recurring revenue business models.