This person will bring a strong understanding of youth culture, fashion, footwear, retail, and digital marketing to develop compelling, search-optimized content that connects with our audience, strengthens brand visibility across traditional and emerging search platforms, and drives business results. The ideal candidate understands SEO/GEO, evolving search behaviors, and the growing role of AI-powered discovery, and knows how to create content that is relevant, engaging, and discoverable across search engines, e-commerce platforms, AI tools, and digital channels.