Manage paid social budgets effectively, optimizing spend allocation across platforms, audiences, and content formats to maximize awareness lift and return on investment.• Develop and test audience targeting strategies, creative formats, and messaging approaches to improve paid social performance and lower cost-per-awareness and cost-per-acquisition metrics.• Analytics, Insights & Performance Optimization (20%)• Define, track, and report on social media KPIs aligned to BluPeak’s brand awareness growth and membership acquisition objectives, including unaided brand awareness lift, share of voice, audience growth, reach, engagement rate, sentiment, and social’s contribution to new member acquisition.•