Own, develop and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social Build and manage campaigns for lead generation, paid social, ABM, retargeting, and product-led growth Recommend budget allocation and reallocation based on performance, seasonality, and business priorities Identify whitespace opportunities across keywords, audiences, platforms, and ad formats Align paid media efforts to funnel stages and campaign goals. 5-7+ years managing PPC campaigns (B2B SaaS preferred) Hands-on experience with Google Ads and LinkedIn Ads Deep experience with advanced bidding strategies (tROAS, tCPA, value-based bidding) Experience with audience layering, exclusions, and first-party data activation Strong understanding of demand generation funnels and lead qualification Experience optimizing campaigns based on downstream metrics (MQL SQL Revenue) Comfortable working with data, dashboards, and performance reporting.