Direct responsibility for driving traffic, appointments, conversion, car count, revenue, and ROI across all digital acquisition channels, including paid search, organic and local search (SEO), Demand Generation, CTV, affiliate marketing, display advertising (remarketing, programmatic, addressable media, direct buys), comparison shopping engines, merchant center programs, social media, local listings, and emerging digital channels. The Director of Digital Marketing is responsible for the strategy, governance, execution, optimization and performance of all digital marketing programs supporting Big O Tires franchise growth, customer acquisition, retention, appointment generation, car count growth and revenue performance.