Marketing Jobs Overview
Marketing jobs create a connection between a company and its customers. Through a combination of creativity and research, marketers speak to an audience through the brand's voice. Without marketing, companies would be invisible to their would-be customers, and customers would still be searching for the right product or service. Marketing professionals are needed in a wide variety of settings and industries, making each marketing job a truly unique experience. Marketing professionals can usually rely on a good life-career balance, and most jobs in marketing are, or easily lead to, high-paying careers.
Working in marketing is an attractive prospect to creative people who are quick to adapt to change and innovation and enjoy challenging but rewarding work. A career in marketing is ideal for critical thinkers who are passionate about research and analytics, skilled at written communication and relationship-building, and have a natural sense of curiosity. The Bureau of Labor Statistics's (BLS) job outlook for marketing positions is above average: The number of marketing manager positions is projected to grow 7% over the next 10 years, and market research analyst jobs are projected to grow by a whopping 18%.
If you're flexible in your job search, think about looking at other business operations jobs. You could also search for the following marketing positions:
Marketing Jobs Education and Skills
Most marketing positions require a bachelor's degree in marketing, advertising, communications, business, English, or other related fields. Depending on your role, specific courses and certificates might be required and could even be considered more important than a degree.
Some of the classes you may want to take include:
- Marketing Research
- Principles of Marketing and Finance
- Product Management
- Marketing Strategy and Management
- B2B and B2C Marketing
In addition to coursework, you may want to earn certificates in:
- Google Analytics
- Google Adwords
- Facebook Blueprint
- Hubspot Content Marketing
To succeed in marketing, you'll want to hone your oral and written communication skills, critical thinking, analytical skills, and creativity. For more insights into what skills you'll need as a marketer, check out Monster's list of important skills for a marketing resume.
Update Your Marketing Resume
Do you have everything you need to advertise yourself to your next employer, including an optimized resume and an original cover letter? If not, don't sweat it: We can help you prepare your application materials. You can start by checking out our marketing communications manager resume sample. Then, move into writing a cover letter that explains how your marketing skills will bring value to the company, like in our sample marketing manager cover letter.
Interviewing for a Marketing Job
To land a marketing job, you’ll need to go through two or more rounds of interviews. But there’s no need to panic! The best way to nail your interviews is by practicing answers to common interview questions. Monster walks you through how to answer questions like, “Why should we hire you?” and the dreaded, “What are your weaknesses?”
How Much Do Marketing Jobs Pay?
Marketing encompasses a wide variety of positions and career paths, so marketing job salaries depend on your role, duties, industry, experience, and education. A generic entry-level position like a marketing specialist brings home a median salary of $47,795. Moving up the ladder, market research analyst salaries are about $66,240 a year, while marketing managers have a median salary of $76,216. To find the salary for any marketing role in your area, you can use our Salary Guide. Each salary page will also give you a list of related jobs and tell you where in the U.S. your skills will be in high demand.
Want to Find Your Next Marketing Job? Monster Can Help
You've got your resume and cover letter in hand—your dream job in marketing is just one click away! But before you finish applying to jobs for the day, be sure to make a profile on Monster so you can upload your resume and connect with companies and recruiters who need your marketing acumen right away. You'll also receive custom marketing jobs alerts, have the ability to personalize your profile, and much more.