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Sample Resume for a Marketing Communications Manager

Sample Resume for a Marketing Communications Manager

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Marketing Communications Manager Resume Sample

ANDREW EVANS
15 Cornwall Ave.
Sometown, NY 55555
555-555-5555 | aevans@somedomain.net

Marketing Communications Manager
  • Nationally award-winning marcom professional with 13 years of experience leading corporate marketing and internal communications for multimillion-dollar companies across diverse industries.
  • Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
  • Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.
SKILLS
  • Marketing Strategies & Campaigns
  • Corporate Communications
  • Creative Team Leadership
  • Product Positioning & Branding
  • Web & Print Content Development
  • Focus Group & Market Research
  • Development of Training Materials
  • Sales Collateral & Support
  • Public & Media Relations
  • New Product Launch
RECENT AWARDS
  • Award of Excellence for Outstanding Advertising (ABC Co. "Road Warrior" campaign), 2008
  • Gold Award for Outstanding Advertising (ABC Co. "Open Road" direct mail campaign), 2008
  • Award of Excellence for Outstanding Advertising (ABC Co. "Automotive Drive" campaign), 2006
  • Action Award for Outstanding Advertising (ABC Co. "Hit the High Road" campaign), 2005
PROFESSIONAL EXPERIENCE
2003-Present
Sometown, NY
Marketing Communications Manager | ABC COMPANY
  • Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team.
  • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
  • Selected Accomplishments:
    • Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $3.2M (2003) to a projected $9.5M by 2008 year-end.
    • Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.6M in annual sales.
    • Created Web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
    • Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex product features and helped them sell more effectively.
    • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
    • Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
    • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% underbudget (without compromising business growth goals).
2000-2003
Sometown, NY
Marketing Supervisor | DEF COMPANY
  • Developed marketing programs for a variety of business-to-business clients.
  • #point#Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
  • Selected Accomplishments:
    • Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
    • Closed new accounts as a member of business-development team, including a $1.5M win with Action Company and a $1.2M win with JFK Corp.
    • Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
1995-2000
Sometown, NY
Creative Director (1998-2000)
Manager, Creative Services (1996-1998)
Copywriter (1995-1996)
GHI COMPANY
  • Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative team.
  • Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.
  • Selected Accomplishments:
    • Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product launches.
    • Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts ($500K to $1M+ initial contracts).
    • Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).
EDUCATION
1995
Sometown, NY
ABC UNIVERSITY
Bachelor of Science
  • Major: Communications
  • Minor: English
  • Graduated with high honors
TECHNOLOGY
  • Software: QuarkXPress, Photoshop, ImageReady, MS Project, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint)
  • Web/Multimedia: ColdFusion, Flash, Dreamweaver, Fireworks, EMC Documentum, Visual SourceSafe, search optimization, Web server administration, content management systems
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