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Brand Manager Resume Sample

Think of yourself as a brand that employers want to hire.

By Kathleen Walder, Monster Contributor

You might market everything from No. 2 pencils to Cadillacs, but how do you market yourself? If you think of yourself as a brand (perhaps a Porsche), what are your most important features and benefits? When you’re looking for a new job, your brand manager resume is your best marketing tool.

Are you wondering where to begin? Let’s see how the tried-and-true features and benefits strategy works for a resume. To a hiring manager, features translate into skills. What brand manager skills have you developed during your career? Compare those to the skills listed in job ads. When you’ve got a match, that might be a great fit!

Moving on to benefits, shift the focus from you to the employer. What will your skills do for them? Your talents might help increase sales, put their brand in new markets, or help develop a brand extension. You can talk about these things in your professional summary, or use numbers to quantify the impact you’ve made in past jobs when you list your achievements.

Brand Manager Resume

Paul R. Metcalf

555.555.5555 | paul.metcalf@email.com | Houston, TX | LinkedIn/paul.metcalf

Brand Manager

Seasoned, results-driven brand strategist with 15+ years of experience developing comprehensive marketing plans that build brand image, drive revenue, and achieve strategic business goals. Strong leader with excellent analytical skills and ability to engage and energize others to deliver business goals. Leverage strategic thinking and creativity to deliver unforgettable consumer experiences and foster brand loyalty.

Core Strengths:

Revenue & Growth Strategy • P&L Management • Brand Strategy • Marketing Strategy • Integrated Communications Planning

Product Launch • Campaign Management • Product & Event Marketing

Team Leadership • Product Management & Strategy • Competitive & Market Analysis • Project Management

PROFESSIONAL EXPERIENCE

Company One

Brand Manager | 20XX - Present

Oversaw marketing strategy and integrated communications planning. Provided executive-level support to VP of Marketing. Managed agency relations of core brand strategy teams at both traditional and digital agencies.

  • Directed strategic planning, executed lifecycle marketing strategies, tracked competition, defined key metrics, and developed customer segmentation and brand positioning of products.
  • Grew revenue +50% and drove $30M in incremental volume through the development and implementation of the customer annual retention plan.
  • Led cross-functional team to understand customer segmentation and develop product feature and communication strategies that drive customer engagement.
  • Drafted advertising briefs for new e-launches, sales events, and all branding initiatives, defining product positioning, communication priorities, target personas, and tactics.
  • Established short- and long-term brand strategies to sharpen brand and reach new audiences.

Company Two

Marketing Manager | 20XX – 20XX

Drove vertical solutions marketing for various global sectors. Managed multiple product narratives while collaborating across the organization.

  • Launched $80M+ in net sales leading validation of consumer need and product development.
  • Led large cross-functional team of 50, including leadership of project team consisting of Finance, Sales, Manufacturing and Logistics.

Company Three

Marketing Manager | 20XX – 20XX

Handled strategic accounts and partnerships with global companies.

  • Exceeded projected sales target goals by 150% YoY.
  • Drafted event marketing collateral such as promotional kits and exhibitor email campaigns.

EDUCATION

Bachelor of Business Administration, Marketing

University One, Houston, TX

Ready to get started? Download this brand manager resume sample in Word.

The median salary that Monster has identified for a brand or marketing manager is $142,574. This can range from $105,826 to $192,344. The sizable pay range depends on experience and location. Enter your location into Monster’s Salary Tool to look up what a brand manager might make in your city.

Areas with the most demand for brand managers are:

You can also take a look at all brand manager jobs on Monster to see where you might find a good fit.

Monster Can Help Put Your Brand Manager Resume on Point

Now that you see yourself as a living, breathing brand, are you ready to send out those resumes? If you still need to work on your packaging, Monster Resume Services is here to help. You’ll work with a professional resume writer familiar with brand management who can help you identify your best features and benefits and put your brand manager resume in a professional format that’s ready to go to market.