Sample resume for a public relations manager
Looking for to public relations manager jobs? You need a resume that promotes your skills and experience as well as you promote your clients. To help you market yourself with the same enthusiasm with which you manage your PR campaigns, use our sample resume for a public relations manager below as a guide, and download the public relations manager resume template in Word.
Perhaps you're like many of your colleagues in the PR field—you excel when creating targeted communications for your employers or clients but struggle when it comes to writing about yourself on a resume. To help with this dilemma, PR resume experts offer insights on how to make your resume shine.
The more focused your resume is toward a specific position, the stronger your candidacy will be.
After your career summary, include a list of core competencies or areas of expertise, which enables the reader to quickly gather relevant information about you. Examples of PR skills, which are also important industry keywords, include press kits, account management, editing, presentations, press releases, EPKs (electronic press kits), media relations, public speaking, and event coordination. The actual skills you select should reflect your skill level and your target job's requirements.
Be careful that your resume doesn't turn into a list of your past job duties and responsibilities. Employers are much more interested in the results you achieved in your previous positions. Focus instead on relevant accomplishments, and use numbers to quantify these achievements with percentages, dollar amounts, or other key measures wherever possible. Your resume should answer questions such as: What did you do for your clients? Did you help achieve goals? Did you win any awards? Did you receive an inordinate amount of hits for your clients?
It's also important to name the clients you've represented, as well as what businesses and industries you've worked in, not just the names of PR agencies.
Jobs for pr managers are projected to grow by 10% (or 7,700 jobs) from 2016 through 2026, which is faster than average, according to the Bureau of Labor Statistics (BLS). You'll find the highest level of employment for this job in the following states: California, New York, Massachusetts, Illinois, and the District of Columbia; and in the following metropolitan areas: New York City, Washington D.C., Chicago, Boston, and Los Angeles.
As a pr manager, you can expect to earn a median wage of $111,280 per year, or $53.50 per hour, according to the BLS.
Public Relations Manager Resume Sample
Sometown, NJ | Phone: 555.555.5555 | Email: firstname.lastname@example.org | LinkedIn URL
Public Relations Manager | Strategy | Execution | Results
Ambitious and driven public relations strategist with extensive experience directing PR campaigns in both agency and in-house settings. Proven success developing, managing and implementing media strategies and measuring results across traditional media and digital channels. Bring to the table a strong network of global media contacts. PR Skills:
ABC COMPANY — Sometown, NJ
A not-for-profit, member-owned financial cooperative serving the Sometown community
Public Relations Manager, 8/2015 to Present
Oversee public relations activities and communications including press releases, social media, company literature, editorial calendars, articles, announcements and media kits. Translate complex financial concepts into crisp, jargon-free messages that speak to target audiences.
- Built a favorable brand image with customers, prospects, employees and the public.
- Grew new accounts by 17% by creating and implementing a social media productivity plan.
- Achieved an 8% referrer rate for social media traffic, far above the 1.4% industry average.
- Partnered with XYZ Organization as a RunForTheCause sponsor, not only garnering community goodwill but also receiving national news coverage for two days.
- Managed communications for launch of mobile-banking product, adopted by 70% of clients.
- Achieved a 12% account increase in the under-35 age demographic. Created a youth marketing strategy and trained communications specialists on how to write for this age group.
DEF COMPANY — Sometown, NJ
Provides media relations, PR and communications services to small businesses
Public Relations Specialist, 4/2013 to 8/2015
Developed and executed public relations campaigns that integrated with clients’ marketing strategies. Wrote press releases and stories, pitched ideas to media and compiled research and reports. Arranged interviews, speaking engagements and other media opportunities.
- Delivered brand awareness and growth for clients in banking, IT and real estate sectors.
- Secured media placement in national print and online publications, including The New York Times, Newsweek, USA Today, Chicago Tribune, and U.S. News & World Report for multiple clients.
- Established and nurtured relationships with media reps across all major news outlets.
ABC UNIVERSITY — Sometown, NJ | Master of Arts, Marketing
DEF UNIVERSITY — Sometown, NJ | Bachelor of Arts, Mass Communications
Positive pr for your resume
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